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Hills pet weight management5/10/2023 The tools calculate Body Fat Index, ideal weight and feeding allowance, as well as a chart showing how much weight your pet should lose and the time required to lose that weight safely. There is a Web site for computers and an app for smartphones. The data is put into an Internet-based tool that Hill’s Pet Nutrition provides. Your veterinary hospital’s staff will weigh your pet and take four measurements of dogs and six of cats.Ģ. Studies show that feeding allowances based on BCS alone result in half of pets consuming too many calories.Īccording to APOP (Association for Pet Obesity Prevention), in the last five years the incidence of overweight or obese dogs has increased by almost 40% in the US, and the number of overweight or obese cats has increased 90%.ġ. The ideal weight based on Body Fat Index is then used to determine how many calories the pet should consume per day. Thus, a too-heavy dog can have his Body Fat Index (BFI) determined, and an accurate ideal weight established, even while he is obese. Instead, morphometric measurements give specific values for body parts that do not change as a pet gains or loses weight. Obesity is thought of as “the new normal.”Įven the often-used system of Body Condition Score (BCS) is subjective, depending on the doctor’s assessment of fat overlying the ribs, the amount of waist in front of the pelvic bones, the sag of the abdomen in the standing pet and other visual and tactile perceptions. A “right-sized” pet appears too thin to us. Pet owners (and veterinarians) see so many obese pets that, in our minds, the standard has been changed. Healthy Weight Protocol (HWP) is a scientific measurement of pets, as compared to mentally comparing the size of your obese dog with other obese dogs. The grand prize includes a $5,000 check which can be used towards Hill’s food, vet wellness visits and grooming.Hill’s Pet Nutrition Metabolic diet, in canned and dry forms, for both dogs and cats, is a scientific breakthrough for weight loss in both species. Enter Hill’s Pampered Pet Package: Hill’s invites pet owners to check their pet’s weight for a chance to win the Hill’s Pampered Pet Package Sweepstakes.Start with the right food: There are a variety of products that can help achieve a healthy weight for your pet.Schedule a vet visit: Pet owners should consult with their veterinarian if they have any concerns about their pet’s weight.Check your pet: Pet owners can check their pet’s body condition using the online body shape assessment tool which shows the pet’s results and a recommendation for what to do next.Hill’s campaign provides pet owners with ways to assist on their pet’s weight management journey: I've learned that overtreating and not feeding the right diet can have serious consequences, which is why I'm happy to be working with Hill's Pet Nutrition to help other pet owners learn how to tackle pet obesity, so pets can live their best life with their families." “I know this firsthand from my own personal weight loss journey and as one of my resolutions this year, I am now working with my dog Scabigail to reach her ideal weight with a custom nutrition plan using food from Hill's. "For humans and animals alike, setting and sticking to healthy habits can have a positive impact on overall health,” said Brown. This year, to help pet owners start their pet’s weight management journey, Hill’s recruited world-renowned chef and pet owner Alton Brown to join the campaign. Hill’s Pet Nutrition’s annual End Pet Obesity campaign provides free education, tools and resources for pet owners. pet obesity rates remained steady from previous years with 59.5% of cats and 55.8% of dogs classified as obese or overweight. While more than 1 in 3 (35%) say they give their pet treats ‘just because’.Īccording to the Association for Pet Obesity Prevention (APOP) in 2018, the U.S. The survey also revealed that nearly two-thirds (65%) of pet owners show love and affection to their pets through treats and 1 in 5 (22%) say they are giving their pet people food, according to the press release. In partnership with Kelton, a Material Company, Hill’s Pet Nutrition conducted a survey revealing that 40% of pet owners set a goal to lose weight in the new year and only half (18%) plan to help their pet lose weight. Hill’s Pet Nutrition hopes to inspire pet owners to stick to their goals of a healthier lifestyle for themselves and for their pets as well. The 2022 New Year’s resolutions may have included even more weight loss goals than ever before, as the pandemic lockdowns caused people to gain weight, pet owners also reported similar weight gains in their pets.
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